Calendar

Project: Calendar based on NIFT brand and identity

Brief: Design a calendar for 4 months and pay attention to NIFT brand identity 

"Every time you tear a leaf of a calendar, you present a new place for new ideas and progress.” - Charles Kettering

The concept behind the illustrations is the location of each NIFT campus across the country. There are two parts to the artwork - the map line to the NIFT campus and a significant monument/ place from that city. The map line colors are inspired by the metro lines as those maps have each color represent one line. And most of the NIFT locations are in metropolitan cities. There is an attempt of character in the stroke giving a dry brush feel for the path, which maps quite accurately to the route to the NIFT campus of that city. The illustration of the significant buildings is drawn and rendered on Procreate. They represent the city’s iconic identifiers .