Fashion Brand Promotion

Project: Style looks for a brand promotion campaign.

Brief: Style and shoot curated looks based on a concept to match the aesthetic and language of a fashion brand. 

The brand chosen was H&M, a Swedish multinational fast-fashion clothing company.

Concept: No Pretensions

When you’re back home or in your hotel room, all walls and acts come down. Tired of keeping up to appearances, you’re finally relaxed and yourself.. The stage will be an indoor, curated set ups of a hotel room setting, with flash photography and a vintage feel. Styling inspiration is a confident and fierce woman, dressed in formal/ semi-formal attire.